School of Business · Certificate · 3 Months · Online

Content Creation and Digital Storytelling

Video production, short-form content, podcast creation, scriptwriting, and building a monetisable content channel on YouTube, TikTok, and Instagram.

Duration

3 Months

Workload

6–8 hrs/week

Mode

100% Online

Credential

Certificate

Intake

Monthly

The Graduation DeliverableA live content channel on at least two platforms, with a minimum of eight published pieces of content created during the programme, a documented content strategy, and at least one verified monetisation pathway activated before graduation day. No live channel, no certificate.

What You Will Learn

How to identify your content niche, your audience, and the platform where they spend their time.
How to script, film, and edit short-form and long-form video content on a smartphone with no expensive equipment.
How to start and grow a podcast from concept to first episode to consistent publishing schedule.
How to use analytics on YouTube, TikTok, and Instagram to understand what is working and grow intentionally.
How to monetise a content channel through advertising, brand partnerships, digital products, and community membership.

Programme Modules

#	Module	Weeks
1	Finding Your Niche and Knowing Your Audience	1–2
2	Smartphone Video: Scripting, Filming, and Editing	3–4
3	Short-Form Content: TikTok and Instagram Reels	5–6
4	Podcasting: From Concept to First Published Episode	7–8
5	Platform Analytics: What the Numbers Are Telling You	9
6	Monetisation: Ads, Brand Deals, and Digital Products	10–11
7	Live Content Channel — Final Submission	12

Weekly checkpoints feed into your final graduation deliverable.

Entry Requirements

Route A — Academic: Minimum of five WASCE/O-Level passes including English.

Route B — Experiential: Anyone already creating content — videos, posts, voice notes, photography — who wants to turn their creative output into a structured, monetisable media business.

Route C — Professional Transfer: Any certificate or diploma holder, or any employed professional seeking to build a personal media brand or side income through content creation.

Career and Enterprise Outcomes

Graduates exit the programme with a live, active content channel — not a plan for one. Common outcomes include: monetised YouTube channels, active brand partnership agreements with African and international companies, podcast shows with consistent listener bases, and digital product businesses (courses, e-books, templates) generating income from day one after graduation.